Barbara Gorder is the President of Undisclosed Location, a nationwide consulting firm. She helps her clients build successful business strategies, marketing plans and award winning creative executions by building bespoke, experienced teams from around the US for her clients. After she graduated from Northwestern University, Barbara began her career in Chicago at Leo Burnett and DDB, creating fully integrated advertising campaigns for General Mills, Maybelline, Hallmark, General Motors, P&G, and Reebok. She has won many awards across a wide variety of consumer categories: ADDYs, One Show Gold Pencils, Mobius Awards, D&AD, Effie Awards, GM Launch of the Year (2X), a Cannes Gold Lion, and a Coty Award. She ran new business for 2 years at Burnett and won over $600M in new business--including the US Army. Barbara left Burnett in 2003 and her first client engagement was to help Starcom MediaVest win the Global Coke business. She also has served as interim CMO for e-commerce brands like SommSelect and WavHello. Barbara is a branding specialist in all forms: from launches to rebrands--from packaging to podcasts. Her clients range from start-ups to Public Companies--Tech to CPG. They include many major brands in the Alcoholic Beverage Category: Purple Wine Group, Constellation as well as icons like Chateau Montelena. She enjoys giving back by working on many local 501C3s like Audubon Canyon Ranch and Caritas Village in Sonoma County. Barbara lives on Sonoma Mountain and has worked as Keynote Chair of the DTC Wine Symposium since 2010. She has brought nationally recognized speakers to the largest wine marketing conference in the US. The DTC Steering Committee has built a $4B sales Channel for US wineries in the last 13 years, raised $2M for Free the Grapes, and grown DTC shipping from 17 to 47 States.
