Marketing Insights
We want to be part of the evolution of the swag and digital marketing industries, including best practices and an eye toward sustainability.

Sustainable Swag and Circular Economies
How do we take the idea of sustainable swag from just hitting buzzwords to reality? If done mindfully, businesses can continue to use branded merchandise for marketing and corporate gifting while making a social and environmental impact.

How Smart is Your Swag?
This week at the Northwest Event Show, SimplyX and Evo3 are showcasing their back-end capability to re-energize a marketing campaign by utilizing QR codes on physical items that people use on a daily basis.

The Power of Color in Brand Positioning
While brand color alignment is an efficient method for visibility, developing an original brand palette can be as effective although with a longer runway to launch.
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