Marketing Insights

We want to be part of the evolution of the swag and digital marketing industries, including best practices and an eye toward sustainability.

Technical SEO: Its Pivotal Role in a Robust SEO Strategy

Explore the pivotal role of technical SEO in a robust SEO strategy. Learn how it enhances visibility, user experience, and security for better SERP rankings.
Shawna Black
July 31, 2023

Chat GPT Agrees: SEO is the Most Cost-Efficient Digital Marketing Channel

We’ve been talking a lot about how we can say, as Radiohead did, “OK Computer,” and learn how to work with AI bots as content producers instead of white-knuckling on our keyboards until the machines come for our jobs.
Joel Silverstein, MBA
June 21, 2023

How Smart is Your Swag?

This week at the Northwest Event Show, SimplyX and Evo3 are showcasing their back-end capability to re-energize a marketing campaign by utilizing QR codes on physical items that people use on a daily basis.
Amy Wolf, MBA
March 15, 2023

The Power of Color in Brand Positioning

While brand color alignment is an efficient method for visibility, developing an original brand palette can be as effective although with a longer runway to launch.
Amy Wolf, MBA
February 22, 2023

Sustainable Swag and Circular Economies

How do we take the idea of sustainable swag from just hitting buzzwords to reality? If done mindfully, businesses can continue to use branded merchandise for marketing and corporate gifting while making a social and environmental impact.
Kendall Lawrence, MBA
February 21, 2023

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