As Chief Strategy Officer at Evo3 Marketing, Krista leads the Brand Strategy & Activation practice—guiding clients through bold, research-driven brand transformation. With over 20 years of global experience across sectors and continents, she specializes in aligning complex organizations and securing executive-level buy-in for high-stakes, multi-unit initiatives. Krista’s strategic clarity and storytelling skills have helped startups, nonprofits, and Fortune 500 brands move from confusion to cohesion—turning brand systems into engines of alignment, engagement, and growth. Her background spans Uppsala University, the Swedish School of Economics, and Stanford’s Executive Business School, giving her a rare blend of academic depth and practical insight. She is known for fearless thinking, sharp messaging, and a relentless focus on outcomes.